Socialize the information. That knowledge

Corresponding stories must be shared throughout the organization and in a way that people know what to do with it. The resulting insights and recommendations need to get into the hands of the right people who will do something with them. Develop a strategy. The right people who will do something with the knowledge must define the strategy or action plan. This involves both tactical measures (how each customer will be responded to) and strategic measures (how the company will respond, including operational, product and process changes). This is where we begin to turn knowledge into action. Put knowledge into practice. Each department takes its plans to act, makes improvements, and informs customers about those improvements. Next, you need to close the loop on your own change management process: track and measure your efforts to maintain a cycle of continuous improvement. What is most important for success when it comes to measuring customer reviews? Do something with what you have heard and learned. When you do, you will gain a competitive advantage. We know that most brands listen to their customers through surveys or other methods. But not everyone acts based on this feedback.



It is a pity. Imagine what the customer experience would be like if every business acted on feedback. I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could do it better. ~ elon muskby Buy Bulk SMS Service wow! Customer experience  news | 0 comments top gun effect professor steven van belleghem, who heads the vlerick management school marketing chair, explains in this interesting article what the top gun effect is about and how it can be applied to cx. Below, we share the post published by steven on customerthink: the other day I went to see top gun 2 with my family, and we loved it so much that we went to see it a second time, this experience stuck in the part of my brain where I gather all my favorite pieces of customer experience. It made me think: "Why is this movie so successful?" and my conclusion was that it was “just” simple, fun and well made.






If you're interested, you can read more about what I've called "The top gun effect." the top gun effect I firmly believe that the way to be successful when it comes to offering wow! , is to make sure it's fast, easy and fun, these three attributes define what I call the top gun effect . Now more than ever, after we have all experienced difficult times since the pandemic, people are craving this kind of sense of well-being and positivity. Therefore, I have decided to bring together here some cases of companies that have stood out in these areas, offering experiences that may not be life-changing or even hyper-effective, but that simply offer fun, to increase serotonin: the type of experiences that make that people really love and remember a brand. Because “people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” as the wise maya angelou once taught us.